Kalkasa is a roasted peanut product covered with many flavors such as chocolate cheese, strawberry, and others
In this presentation, we present the art direction of packaging, as the target group is the youth, so we wanted to connect and create a relationship in the design of the product and form a relationship between it and the target group.
In this presentation, we present the art direction of packaging, as the target group is the youth, so we wanted to connect and create a relationship in the design of the product and form a relationship between it and the target group.
The logo was designed from a smooth, non-sharp-edged, and non-engineered Font to suit the youthful spirit of the product related to entertainment and snacks products,
that›s to create a unique, different, and distinctive logo to catch eyes in the markets and on all platforms,
and we have identified several groups of colors for each product This is due to its distinctiveness and that the colors of the logo will change in proportion to each product as shown above
And of course, we added the shape of a peanut to the logo as a simple gesture in order to indicate the nature of the product
